Len has trained in top hair salons and has over 20 years experience with precision hair cutting, hair coloring, highlights and lowlights, and other facets of hairstyling.
A few years ago he had a spiffy-looking web site created for him by a team with a graphics design background. He loves the site’s look… and he should! But, he’s been concerned that over time he has gained no clients from the site. In fact, when he searched Google for his site using any terms potential clients might use, his site didn’t came up. Len wants clients in Sonoma and San Francisco — he works in two studios — but anyone searching for a “top stylist” or other related term wouldn’t be told of his site.
Search Engine Optimization has helped Len’s site show up in the top 10 Google results within one week. He’s #4 in Google for “top stylist in Sonoma” one of his chosen keyword phrases. Eleven other of Len’s selected phrases now show up in the top 100 Google results. We don’t know when Google crawled his site for the updated pages, and we’ll be watching for additional result improvements in the coming weeks as all of the site’s changes are noticed by Google. And, his site improved in a similar way in Bing and Yahoo! results (the site is #1 in Yahoo! for “Precision Haircutting in San Francisco”).
The original, graphics-designer-published site had no page titles that focused on Len’s keywords. The pages had no descriptions, no text headings, and no ALT tags for the images. These HTML codes are all keys to Search Engine Optimization. Overall, the site was very pretty, but it didn’t tell Google and other search engines much about its content.
I went through Len’s site and featured one of the keyword phrases Len had picked on each page. Then I put in meaningful <title>s, headings, text, and ALT tags on every image. I also fixed a gross HTML coding error that wrongly told Google and other search engines that one of the pages ended in the middle. See his top San Francisco and Sonoma hair stylist site — and if you’re a techie person, view the source code to see what I did.
Frankly, I was surprised to see any improvement in Len’s rankings in just a week. When I first started optimizing web pages, it would take weeks for Google to revisit an established site, index it, and change the search results.
I wouldn’t want to guarantee results in a week, either. But, if you or someone you know need help with your search engine rankings, let’s talk about what can be done! I’m at 415.347.6479.