One side benefit of being a web designer and testing pages in multiple browsers is that I have multiple browser programs available for Twitter. I keep logged in to Twitter:
- On default browser Firefox for my personal account, Ozdachs
- On Safari for my CPA clients, SKOCPA
- On Internet Explorer for my church, UUSF
- On Opera the Twitters that shows up on the right side of this blog for Ozdachs Consulting
I can start any of the browsers and go to Twitter and start up without logging in. And, there have been times when I’ve ALT-TABbed between browsers to keep personal and business accounts updated. But, fortunately, not many times.
Twitterific on my iPhone also allows me to switch among the accounts so I can read and update as needed.
I think I have over-engineered a solution to an activity (Tweeting) which has marginal benefit.
Peer group pressure is getting to many of my clients. They know that it’s great for a business when its owner is a known pundit with lots of people linking to their site. Besides, all the cool kids are blogging. Friends say that you have to blog, too!
Maybe. But blogging requires a substantial time commitment which may not yield more visibility for you or get more clients for your business. In fact, blogging can be a sterile time sink.
Moreover, even if you start a successful blog, blogging may not be a good use of your time. You’re an expert accountant or an expert inn keeper or home builder. Blogging is time spent away from your core business.
Of course, when clients come to me and ask me about adding a blog to their site I try not to be too much of a wet blanket. Not only is the customer always right, the customer has a project in mind which includes spending money on Ozdachs services. How can I kill enthusiasm for that?
So, when a client asks me to help them start I blog, I encourage them to start one on WordPress.com , maintain it for a couple of months, and then see if they want the blog to be integrated into their marketing plan and their site.
Here’s why: Continue reading “So You Think You Need a Business Blog?”