Peer group pressure is getting to many of my clients. They know that it’s great for a business when its owner is a known pundit with lots of people linking to their site. Besides, all the cool kids are blogging. Friends say that you have to blog, too!
Maybe. But blogging requires a substantial time commitment which may not yield more visibility for you or get more clients for your business. In fact, blogging can be a sterile time sink.
Moreover, even if you start a successful blog, blogging may not be a good use of your time. You’re an expert accountant or an expert inn keeper or home builder. Blogging is time spent away from your core business.
Of course, when clients come to me and ask me about adding a blog to their site I try not to be too much of a wet blanket. Not only is the customer always right, the customer has a project in mind which includes spending money on Ozdachs services. How can I kill enthusiasm for that?
So, when a client asks me to help them start I blog, I encourage them to start one on WordPress.com , maintain it for a couple of months, and then see if they want the blog to be integrated into their marketing plan and their site.