Call Ozdachs at 415.347.6479|info_request@ozdachs.biz

Embracing The “M” Word

Yes, I maintain websites after I’ve designed them. Yes, I maintain websites designed by other people.

Apparently a lot web designers want to just that: design websites.  They don’t want to do minor changes or, God forbid, touch a site someone else originally created.

Many of the calls I get are from tired business owners who want to change some things in their site, but they don’t need — or want to pay for — a complete overhaul. They report problems finding someone who can help them.

Sometimes their original web designer has found a full-time graphics design job (a lot of web designers seem to be frustrated or underemployed graphic designers).  Other times the business owners report that their original designer doesn’t do maintenance.

I think we web designers have to be available to make changes and tweaks to our customers’ pages.  Phone numbers change, photos get outdated,  new products come out, business hours expand!  All of these updates belong on your website.

Sometimes the business owner needs more substantial changes. They want to add a video or a series of pages about new things they’re doing.  The owner wants to update their site, but they aren’t up for a total re-do!

I get asked to help with all sorts of websites, even sites created on WordPress or other platforms that supposedly allow non-technical users to update content. WordPress, Joomla, and proprietary systems by Wix, GoDaddy, and others all require some computer skills.  Although they do not require special software on your computer, these tools take time to learn and tame.  Many owners are too busy running their business to spend hours coming up to speed and implementing changes.  I am happy that they call me!

Doing maintenance may not be as fun as creating an eye-catching design from scratch. And, when I work on a site that someone else created, I have to adjust to whatever style that person had.  I also have to find out where they have put the images, layouts, and styles I’m being asked to use and modify.  And, of course, the original designer is never as organized and clear as I am!

Still, I am happy to do maintenance.  I have done one-time updates, and I have some clients whose sites I change several times a month like Theatre Rhinoceros, a San Francisco theater company.  I like making all of them reflect the owner’s current activities.

By |2014-10-07T15:40:50+00:00October 7th, 2014|Professional Services, Web Design|0 Comments

Your Monthly Newsletter for Only $299 a Month for Six Months

Internet marketing newsletter for October, 2013

Example Newsletter

Need a hand sending out a meaningful message to your clients each month?

Ozdachs will help!

We will develop with you a topic for each email, write the copy, find appropriate graphics, and schedule the newsletter.  We will also set up your account with Constant Contact, the email service we recommend, and we will select the template and lay out the newsletter.

Ozdachs has been providing these services for clients for 10 years.  We look forward to creating for you a professional newsletter of 5 to 10 paragraphs (click on the picture at right for an example newsletter edition).

We can do a lot of the work, but you will still need to provide:

  • A subscription list of clients, friends, and others who have given you permission to send them email.
  • A hour of your time at start up when we work out the broad messages you want to deliver over the next six-months.  Of course, we can substitute a blast about a new product or other news when appropriate.
  • A review of the draft newsletter we send you each month.
  • Feedback!

The cost for this service is just $299 a month for six months.  Production, writing, graphics, and Constant Contact mailing services for up to 5,000 contacts is included. In addition, if we maintain your HTML-based website, we will also post the newsletter to an online archive that will organically grow your site.

Sending your newsletter is easy and this package gets you started with low risk. For less than a traditional Yellow Pages display ad or Internet ad pay-per-click campaign, you can contact people who already know about you and are the mostly like to buy from you.

Of course, if you want to do more of the work yourself and have the time and tools to edit your copy and pictures, go for it!  Ozdachs is always happy provide ad hoc support.  Take your first step by checking out Constant Contact .  You can sign up for a free 60-day trial (with limits on the number of email addresses), and browse the templates and test the formatting tools.

Ask Ozdachs to help or DIY.  Either way, get your newsletter published!

By |2013-11-24T14:02:41+00:00November 24th, 2013|Newsletters|0 Comments