Dangerous Common Sense for Web Design and Internet Marketing
Dangerous Common Sense for Web Design and Internet MarketingOzdachs2018-07-22T10:18:54-07:00
An Internet Consultant's Views, Thoughts, and Suggestions!
Ozdachs offers a discussion of tech-related topics based on our experience designing websites, helping organizations use social media and Internet marketing. These comments are our opinions and views, and your comments are welcome!
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One of my clients, Barbara Sebastian, is an artist and she journeys from show to show, displaying her pottery and other works of art. Periodically she sends me updates to her show calendar and I post them to her old tech website. We have done this for several years. But not now in the COVID-19 world!
There aren’t any in-person art shows in California. They’ve been postponed or cancelled.
It’s a scary time for artists who make money showing off their work at live gigs around the state. There are no appreciative crowds wandering through booths on lazy weekend afternoons, impulsively — or studiously — buying an elegant jar, teapot, or mural.
I was especially happy to do the website because the stories told are important to me. One of the four subjects of the film is a man I have been mentoring since he arrived at the San Francisco airport four years ago, and I make a few brief appearances in the film, mostly as comic relief playing the porter.
What made this website different from a development point of view is that the clients were filmmakers. They’re filmmakers with excellent design sense and ideas of how they […]
I believe its a great idea for small businesses to participate in social media. Being on Facebook and a few other social media spots is expected by potential clients, and you can get more business by participating online.
Of course, “social media” is a broad category. When a potential clients asks me if I can help them, my first response is, “Yes!” And, then my expectation setting and question asking begins.
The major caution I have is that like most other things on the Internet, social media participation offers only incremental benefit to most businesses. It can help, a bit.
But, it’s unlikely that your killer Instagram photograph is going to go viral and prompt 100,000 people to call and want to buy your service.
It could happen, but it’s not likely that you’re going to be an international Internet meme. Rather, if you spend a fair amount of […]
Our business website looked great when it went live in 2002. It was modern, clean, quick-to-load, and full-featured. We did updates and edits throughout the years, but the basic layout and functionality was rooted in standards and technology of the early new century.
The original home page is shown on the right (and click on the picture to go to the actual old site).
But, we’re not in 2002 anymore. It was way past time to create an updated Ozdachs.biz, and we were happy to go live with a new look in early July.
Here are 4 major changes we made… and ones you should consider doing, if your site is 16, 10, or even 6 years old!
Responsive design means that your site responds (displays) differently depending upon the layout and […]
Streaming television services, connected lights, iPads and Chromebooks, and smart devices are becoming common, even in non-techy homes and businesses. Their growing use has made WiFi coverage throughout your home or office a necessity.
When we first installed WiFi, we had one router that reached in the back part of our building where the computers, iPhones, and the Netflix box were usually located. WiFi was weak in our front rooms and garage, but we were rarely in those locations looking for the Internet..
But then iPhone apps and Amazon Echos changed our needs. Our response was to get a WiFi extender, but to be honest, that solution was not great. We had to teach every device the main WiFi name, “REDDOG”, and its password. We had to teach every device about the extended network names, “REDDOG-EXT1”, and passwords.
As we carried our phones and other WiFi devices from […]