I believe its a great idea for small businesses to participate in social media. Being on Facebook and a few other social media spots is expected by potential clients, and you can get more business by participating online.
Of course, “social media” is a broad category. When a potential clients asks me if I can help them, my first response is, “Yes!” And, then my expectation setting and question asking begins.
The major caution I have is that like most other things on the Internet, social media participation offers only incremental benefit to most businesses. It can help, a bit.
But, it’s unlikely that your killer Instagram photograph is going to go viral and prompt 100,000 people to call and want to buy your service.
It could happen, but it’s not likely that you’re going to be an international Internet meme. Rather, if you spend a fair amount of […]
Our business website looked great when it went live in 2002. It was modern, clean, quick-to-load, and full-featured. We did updates and edits throughout the years, but the basic layout and functionality was rooted in standards and technology of the early new century.
The original home page is shown on the right (and click on the picture to go to the actual old site).
But, we’re not in 2002 anymore. It was way past time to create an updated Ozdachs.biz, and we were happy to go live with a new look in early July.
Here are 4 major changes we made… and ones you should consider doing, if your site is 16, 10, or even 6 years old!
Responsive design means that your site responds (displays) differently depending upon the layout and […]
Streaming television services, connected lights, iPads and Chromebooks, and smart devices are becoming common, even in non-techy homes and businesses. Their growing use has made WiFi coverage throughout your home or office a necessity.
When we first installed WiFi, we had one router that reached in the back part of our building where the computers, iPhones, and the Netflix box were usually located. WiFi was weak in our front rooms and garage, but we were rarely in those locations looking for the Internet..
But then iPhone apps and Amazon Echos changed our needs. Our response was to get a WiFi extender, but to be honest, that solution was not great. We had to teach every device the main WiFi name, “REDDOG”, and its password. We had to teach every device about the extended network names, “REDDOG-EXT1”, and passwords.
As we carried our phones and other WiFi devices from […]
The main question I have about Facebook allowing apps to collect (and keep) user data is, “Who didn’t know this was going on?”
Seriously? You play the FB games to learn which celebrity you’re most like or what your “real” age is or what your personality IQ is, and you don’t think that someone, somewhere devised the quiz for a commercial purpose? You get asked questions about your habits, likes, and dislikes, and you don’t suspect that the software is collecting data about you for some reason?
When you click to play/answer a quiz you’re told that the app is going to have access to all sorts of your personal information, often including your contacts. You have to say, “Okay”!
Perhaps the most obvious collectors/sharers of data with Facebook are […]
No one intentionally installs an application that is going to encrypt their files until they pay a ransom, log their keystrokes and report their bank passwords to crooks in Russia, or hijack their web browser to show ads instead of the sites they want to go to. Bad guys have to trick you into going to some web site, looking at an infected message, or clicking on a link to allow them to download their toxic programs.
Basically, YOU have to give the jerks permission to infect your computer.
So the people who want to get inside your computer send you clever, urgent messages to get you to unleash their poisonous computer code on your computer. Frankly, the […]