A client found a YouTube video extolling the virtues of Google+ for businesses. He wanted to know if he should invest time and energy in setting himself up on Google+.
The video he watched is long and the people in the video are supernaturally pleased with Google+ ! If you have 43 minutes, go for it…
The clip was posted on YouTube in 2013, and the predictions for the success of G+ were not accurate. It is not the social media place to be, if you’re only going to do one spot. The #1 place remains Facebook and there are many contenders that I think of as equal of G+ (LinkedIn, Instagram, etc.).
In fact, for the past 9 months I have heard rumors that Google is about to announce the end of G+ as we know it. I don’t know if they will kill G+… there really isn’t a need for them to admit failure. But, G+ failed in its intention to take the dominant position in social media. So, posting to G+ just isn’t required social media marketing.
The video also touts the instant availability in Google searches of what you post to G+. Having your comments quickly available is great, but I have seen entries in this blog and changes to HTML pages show up the same day in Google. So, using G+ doesn’t feel like an overwhelming advantage in becoming visible.
Benefits aside, the real issue in mounting a G+ presence is the cost. One of the commentators said that you should do 30 minutes of G+ before you start your business day and another 30 minutes at the end. I wish I had that time for social media! Do you want to invest in that much time? 30 minutes a week taxes a lot of business owners.
So, I don’t know whether investing in G+ is worth it for small businesses. I am not saying no, but I suspect that there is a diminishing returns. Spending a lot of time creating content just for G+ doesn’t seem logical. Instead, create a Google+ business page that puts you on the map. Then, include G+ in the list of social media sites you feed your comments to using Hootsuite or other posting app.
If you want to do more, them commit to a limited trial period of posting with a time budget. After 30, 60, or 90 days, do you see any increase in rankings, sales, or even engagement with clients? Let me know if the extra effort got you enough business!