Our business website looked great when it went live in 2002. It was modern, clean, quick-to-load, and full-featured. We did updates and edits throughout the years, but the basic layout and functionality was rooted in standards and technology of the early new century.
The original home page is shown on the right (and click on the picture to go to the actual old site).
But, we’re not in 2002 anymore. It was way past time to create an updated Ozdachs.biz, and we were happy to go live with a new look in early July.
Here are 4 major changes we made… and ones you should consider doing, if your site is 16, 10, or even 6 years old!
Responsive design means that your site responds (displays) differently depending upon the layout and size of the user’s screen. Graphics will change size and columns will break differently depending on what type of device your visitor is using. Your pages will look different on desktops, tablets, and cell phones.
For some industries, over half of all website visitors are using their cellphones, so making pages that look look and work well on small screens is important.
Responsive design lets your web pages display on the phone without making the user scroll or manually resize the screen. Users like responsive sites a lot. They don’t like to have to scroll left and right to see what’s there.
- Moreover, Google ranks sites that are NOT responsive lower in search results. If you’re hoping that new visitors will discover your site when they look up your keywords on Google, you need to have a responsive site.
And then see if the small formats are user-friendly: Use Google’s free testing tool.
Larger and More Complex Graphics
Fifteen years ago web designers had to worry about the size of photographs and functional code on their site because download speeds were low. Remember the hot technology of DSL? The top DSL speed was 128 kilobits per second to 3 Megabits per second (Mbps). Big pictures, maybe 8 Megabits in size, could make your website take forever to display.
Most people now get 10, 20, 100, or even 1000 Mbs from their Internet Servic Provider!
Users and search engines still care about speed, and Google boosts your site in search results if it loads in a reasonable amount of time. But, with speeds 100 faster than they were a few years ago, images can be larger and you can do some fancy displays with pictures and text.
You want larger photos and more interesting graphics — properly focused, they grab the attention of your visitors.
WordPress for Code Management
Now, up to 30% of website are developed using the open source code management system WordPress. WordPress is constantly being updated and improved. Third parties are writing tons of plug-in applications to increase the functionality of WordPress sites. In addition, scads of developers have created templates that sit on top of WordPress and let you apply and extensively customize prefabricated websites and web pages.
WordPress sites live on the hosting service, not on any one person’s computer. With proper security, your developer or you can update your site content from anywhere with an Internet connection. You do your edits using a web browser. You go to your site, enter in your authoring credentials, and make your changes. There is no special software required on your computer.
WordPress originally was known for supporting blogs like this one. But, now entire sites are built on WordPress.
Ozdachs uses WordPress —and currently the Avada template — for most of its clients. The choices of looks and features which can be selected is rich. Our web design home page shows a selection of client sites, and all but one of them are WordPress sites using Avada.
Frankly, we couldn’t offer the range of looks and functions to our clients without relying on whiz-bang products from third parties. Developers and companies are producing more reasonably-priced tools for the WordPress platform than for any other offering. So, we are WordPress fans.
When your old site was created, chances are your hosting service only delivered pages to visitors using Hypertext Transport Protocol, and the site’s address in web browsers showed up as “http://www.yoursite.com”.
The standard now for websites is now Hypertext Transport Protocol Secure or HTTPS. This means that your website’s connections with your visitors are encrypted and that your site has been verified as real by a third-party issuer of security certificates. Check out this discussion of what HTTPS is and why you want it.
Most of Ozdachs clients collect no sensitive data from their visitors. Getting a security certificate and delivering content by HTTPS might seem like overkill.
However, Google threatens to penalize all sites that are not HTTPS by displaying them lower in search engine results. And, also, some of your users will be reassured by seeing the padlock icon and a “Secure” indication in the browser’s address field when they use your site.
We decided to pay for a upgraded SSL certificate for our business site so visitors know we know the technology and understand that we can be trusted.
Check Out Our New Shoes
That’s it! Our four big changes:
- Responsive Design
- Larger and Complex Graphics
- WordPress Base
- HTTPS protocol
The leap from a 2002 look and a 2018 website is a big one.
We like the fancy look look of our new shoes.
Check out Ozdachs’ Internet Consulting business site, and let us know what you think and if you have any questions on what we’ve done.
You know how you’re told to put your private social security number or credit card information only into sites that are secure? Their site address is https:// instead of just http:// . Your browser will display a lock icon, turn something green, or give you another indication that what you send in cannot be stolen by third parties?
Well, it turns out these https:// sites are not secure at all.
Monday one of the biggest suppliers of encryption code said that their widely used library has a flaw in it which allows anyone to look at 64,000 characters that is in the host server’s memory. Your retirement account username and password and social security number might be part of the 64kB of information a passing bad guy looked at. Or, the username and password to Gmail account could have been scraped and sent to Bad Guy Central.
And, the theft of your information would leave no trace on the victimized computer server at Wells Fargo, Bank of America, Chase, or wherever.
This bug has been named “Heartbleed” in a nerdy reference to the communications heartbeat code that it lives in. Cute name, but I’ve seen statements that the seriousness of Heartbleed on a scale of 1 to 10 is 11.
The geek world is uniformly saying that this problem is very awful.
On the Other Hand
I cannot find a report from anyone anywhere that says this bug is the apparent source of any loss of data, money, or privacy. The bug was discovered by honest programmers who notified the people responsible for the faulty code. A patch was immediately released, and most larger sites have already updated their servers.
2 Actions You Must Take!
Still, the Heartbleed problem is real, and there is a potential that some bad guys have broken into systems and have used, or have stored for future use, the information they stole. They could have broken into your bank just as you logged on, which would give them your username and password. They could have done the same with your investment firm, credit card company, or many other places you enter data you want to keep private and secure.
So, you need to change your passwords for every secure site. Today.
I suggest using LastPass for creating strong new passwords and tracking them. (See this post for more information on why.) But, whether your use LastPass or manage your passwords manually, at the very least add or change one character for all of your current passwords.
But, first, make sure that your secure service has patched its software. If not, change the password now, do not use the site for secure transactions, and check again tomorrow. Now that the bug is well known and easy to exploit, your chances of having your data stolen on an unpatched server is much, much greater than it was last week.
C/net recommends http://filippo.io/Heartbleed as a place to test whether the Heartbleed patch has been installed. Use it!
References To Read
Here are sites I used for this post. Check them out for more information.
This afternoon I went to Amazon to buy dog dental treats (why else??) and was greeted with the slash page announcement that Amazon now has its TV-connecting box for streaming NetFlix, Amazon, Huluplus, etc., etc.
Amazon fire TV takes voice commands, which might be fun, if it works, and I’m intrigued by its claim to buffer programs it thinks you’ll want before you hit play.
We love our old Roku, but if you haven’t taken the plunge to streaming video this looks pretty good. Check out more info at Amazon.
My opinion posted yesterday that people running Windows XP should either upgrade or unplug from the Internet has resulted in some excellent challenges. I’ve been told that there is a reputable article published here or there that says that if you take some precautions you can keep running XP.
The most common rebuttal has been that the writer is running an antivirus program and they say that will protect them. And, the idea that an anti-virus program should keep you safe is very reasonable.
There are steps you can take that a consensus of experts say will give you good protection. However, I have not run across any expert that says simply using an anti-virus program is sufficient. I don’t understand the technical details, but apparently some holes in the operating system allow evil access in places/times that anti-virus programs cannot guard.
Unfortunately, I think that most people are not tech savvy enough to follow the recommended safety steps. Therefore, I believe the only solutions for most people are to upgrade or unplug.
If you’re feeling stampeded into upgrading and do not want to, here is a clear description of what you should do to protect your computer from The Tech Guy, Leo Laporte .
I don’t think the recommendations are easy enough for most non-IT folk to follow. I see people having problems running their computer without Administrator privileges which is Laporte’s top safety tip. You need to follow the recommendations to operate without Admin privileges so that any evil program you stumble into does not have the authority to actually plant itself in your PC. Of course, when YOU want to install a new program or get an update for a program, you will need to re-logon your computer using a privileged account. While this is not a difficult procedure, I think most non-nerds will find these procedures difficult to comply with.
Many non-geeks also use Internet Explorer (IE) as their browser. IE is reknown for security problems, and older versions of IE — like those that came with Windows XP — are the worst of the worst. Changing to the more secure Chrome or Firefox can be done by downloading the browser (click on the link in this sentence to get the browser you want), installing it, starting it up, and making it your machine’s default browser (the browsers will ask if you want them to be the default).
I think people can switch browsers, but I worry that some won’t follow all the steps and Internet Explorer will still be used on the Internet some times. And, yes most people I know will run up-to-date antivirus programs. They also know better than to open attachments in emails or to click on links in those emails. But, almost everyone, me included, sometimes slips up and lets antivirus subscriptons expire and clicks when they shouldn’t.
You’re going to have to be perfect when you surf with XP after April 8th. That’s an awful lot to ask!
Even the people who say it’s safe to keep using XP with protection don’t impress me with their confidence. USA Today’s reassurance that XP can be safe starts off in an unsettling way, … their first step in assuring safe operations is to make sure you have a complete backup of all your files. That tells me that the author is not hugely confident that the recommended steps will actually protect you!
So, as disruptive and costly as it is, my best recommendation for non-techy folks with XP systems remains for them to upgrade or unplug come April 8th.