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Don’t Put Your Data Back-up THERE!

My lunch Friday was with a professional who stores a lot of sensitive data on her office computers.  She keeps her client’s names, investment transactions, social security numbers, and other sensitive data in unencrypted files while she does work for them and for archival purposes.

We talked about how she had to wear so many different hats because she was running her own office.  Not only does she provide the professional advice her clients pay her for, she also has to be office quartermaster, bookkeeper, publicity agent, etc., etc., and IT manager.  She said that her computer set up was very simple, and that triggered me to launch into my evangelical discussion on backing up computer data.

She agreed with me completely that back-ups were critical.  She explained that she runs backups every week and makes two copies.  One copy she keeps in her office on an external hard drive and she keeps another copy on a thumb drive which she puts in her handbag and keeps it with her wherever she goes.

She, like me, is worried about an office fire or an earthquake which would destroy backup disks kept in the office.  Or, maybe the office would simply be inaccessible for a few weeks due to a structural problem triggered by the fire, earthquake, or even terrorism near her downtown location.  In either case, she said, she wanted to have a copy of her data with her so she could set up shop at her house or another location if there was a physical problem with her office.

I tried to ask gently if she had considered backing up over the Internet.  She had, she said, but was worried about how secure cloud backups were.  She just didn’t know if  information sent through the Internet could be kept private and if the people receiving the information on the other end could be trusted.

Protect Your Business
Mmmmm!… I couldn’t think of reasonable questions to ask her. I was more directive than Socratic. Here’s what I shared:

First, keeping a thumb drive full of easily readable information in a target for thieves — your handbag — is truly not a good practice! We’ve all heard news stories of some credit bureau employee’s laptop loaded with data being stolen from their car or from a coffee shop.  Handbags are traditional targets of theft and sensitive information should not be routinely kept there.

Second, professional back-up software encrypts your files before they are shipped off to the backup center.  What goes out to the Internet is unreadable digital gibberish. The data centers themselves are protected with best-practices security precautions.

Third, I cannot personally guarantee that all of your data will be 100% secure if you backup with one of the major backup services.  I am not a security expert.  I didn’t examine and test the services’ encryption techniques, nor am I qualified to evaluate the physical and technical security of the storage data centers.  You’re not a security expert, either. But, the companies who hold themselves out to be expert in data security and backups are willing to risk the liability of saying that your data is safe.  Two of them, Mozy and Carbonite, are industry standards for home and small business.  Since you are not an IT security expert, I think you should rely on the industry-standard-setting companies’ security assurances.

Fourth, you want your backups to occur automatically and more frequently than weekly. Automatically because when you’re busy and changing a lot of data, you’re the most likely to forget to do the backup and you’re the most likely to resent the time you spend on the manual process.  More frequently than weekly because you probably cannot afford to lose a week’s worth of work!  Once again, Mozy’s and Carbonite’s products solve the problem.  Each continuously examines your hard drive and backs up new and changed files.

After my diatribe, my friend said said she would go back to her office and sign up for a cloud back-up service that afternoon.  I think I convinced her and she was really going to do it.  Of course, she just might have been trying to get away from the crazed zealot she’d been dining with.

 

By |2012-01-22T06:51:29-08:00January 21st, 2012|Tips and Resources|2 Comments

A Shout Out for a Year-End Photography Workshop Deal

Photographer John Ater

Photographer John Ater

Earlier this month I had an awful lot of fun being educated in the basics of taking pictures by professional San Francisco photographer John Ater. I had bought a Groupon for a three-hour workshop which was limited to 10 people, and right before its expiration I signed up for a Saturday Chinatown group shoot.

Ten of us showed up at Portsmouth Square for a talk, a walk, and shutter-snapping practice.  The workshop was set up to let us experience looking at the streets with the eyes of a photographer. The day was a satisfying mixture of professorial tips, individual hints, and photographic assignments… all strung together in a very informal, non-stop four-hours that covered about four blocks of territory.

John doesn’t teach how to use your camera and its features.   In fact, nearly all the class shots were taken on the cameras’ automatic settings.  Rather, John leads you to explore framing what you see, leaving spaces, and looking up and down and all around.

Most of the students showed up with digital SLRs, but John is no equipment snob.  One of his first commentaries is about his two-sided business card.  One side features a model in a department store photo shoot.  The other is an iPhone-snapped gritty city picture of people on a bus.  (Guess which one I felt was more compelling.)

John advertises the workshop as a three-hour experience.  Ours lasted over four, if you count the 30 minutes or so we gathered in a tea house and swapped photographs and commented on each others work.  That unwinding show-and-tell finale made me want to keep snapping and figuring out how to play with the images I saw.

John is offering a better-than-Groupon deal if you purchase a workshop directly from him before December 31st.  You can buy an unlimited number of workshops for just $60 each.  My Groupon was a half-price $75 and the experience would be worth the full rate of $150. I think this direct deal is a good buy.  I am happy to report that I received a certificate for another workshop as a Christmas gift!

So, if your shopping for yourself, your professional life, or for a friend, I recommend John’s photography workshop deal.

By |2011-12-27T17:04:08-08:00December 27th, 2011|Tips and Resources|0 Comments

6 Top Gifts for Your Techy Geek Friend

My personal Christmas list is often too geeky for my family and friends to believe.  I want software and utilities and tools that make my time at the computer easier, more interesting, or more fun.

If I asked for games, especially if I wanted them to run on an Xbox or Wii, people would understand what is on my list.   Instead I hear, “I can’t get you that!   It’s too much like work.  Shouldn’t you buy that yourself and declare it as a business expense?”

To support my fellow geeks… or to give hints to the family and friends of geeks, I’ll share the best 6 gifts that have been on my list:

  1. Kindle Fire from AmazonA Kindle… now a Kindle Fire.
    This is probably the easiest to understand, crossover-to-the-mainstream, geek gift.  Kindle is simply a great technology to take a lot of books with you on trips without getting overweight baggage fees, plus you can get new books on a whim in less than a minute via the Internet.
    Why is this a geek gift: Only a Kindle Fire is really geeky in 2011. Other Kindles are great, but really not geeky any more (sigh!). The Fire is 1st generation, controversial, color, and probably a lot of fun.
    Cost: $199.
  2. ESET Smart SecurityESET anti-virus and security system.
    By now everyone knows that they need an antivirus program on their computer, and ESET’s software is the best in class.  Experts say that ESET watches for and protects against all of the known evils, and in our house it protected my computer against a virus that got on to other computers that were running a different anti-virus program.  Plus, ESET’s products run very quickly and don’t take over and slow down your computer as others do.
    Why is this a geek gift: Your geek probably has months left on their old anti-virus subscription. Giving them a better security solution without waiting until the Norton (or McAfee or whoever are using) expires is a geek luxury!
    Cost: $59.99 a year.
  3. A WordPress blog hosted by Blue Host.
    WordPress is the free software that drives this blog and many of the most popular ones on the web, and Blue Host provides one-click installation and updates.  It’s the easiest to use that I’ve found.
    Why is this a geek gift: Your geek wants to share their wisdom.  Giving them a hosted blog not only will let them sound off, they’ll get to tinker, download, and tune the many add-on customizations available for WordPress systems.
    Cost: As low as $6.95 a month for hosting.  The WordPress software is free.
  4. Dreamweaver.
    Fire your web designer and do it yourself!  Dreamweaver is the industry-standard web page authoring tool.  Your techy person can show their artistic design side while geeking out on the latest in scripts, panel layouts, and even mobile formats.  Hours and hours and hours of work… I mean fun.
    Why is this a geek gift: Complex, robust, and top-of-the-line software. Give this to your Geek for Christmas and you won’t see them again until Ground Hog Day.
    Cost: $399. Ouch!
  5. Photoshop Elements.
    An eye for photography with Photoshop ElementsEveryone wants to edit their photos, and most of the free software does a tantalizingly okay job.  Photoshop Elements is a more satisfying group of commands and functions than the free programs.  The industry standard in photo editing is Photoshop, and Photoshop Elements is a sub-set of commands that will let you do anything a mere mortal — not a photography god — will want to do.
    Why is this a geek gift: Your geek will be able to create custom mouse pads, touch up photos for Facebook, and create a whole new visual reality.  What fun!
    Cost: Currently on sale for $89.99
  6. Food for Your Hungry Neighbors.
    In our balance budgeting frenzy, government grants to local food banks have been cut back or cut out.  Too many people are un- or under-employed, and don’t bring home enough money to feed their children and themselves.  If you can afford to give your geek something, but there’s nothing that they trust you to buy, then donate a nice gift to your local food bank in their name.
    Why is this a geek gift: Because geeks are caring people.  Really!
    Cost: 100% of what you can afford.
    Give to your local food bank

May you and your geek have a very warm and happy Christmas, Kwanza, Hanukkah, Yule, and Solstice.

By |2011-12-14T13:20:33-08:00December 14th, 2011|Computers and Hardware, Tips and Resources|1 Comment

Amazon Reinstates California Associates

Amazon LogoThis Wednesday Amazon.com reinstated the California participants in its associates program.  Amazon had thrown out all California associates earlier this year when a new state law threatened to make online Amazon purchases taxable in California, and this week’s reinstatement came after the state and Amazon reached a compromise which was reflected in a law signed by Governor Brown.

You can now again visit Ozdachs business web site, click on the Amazon logo, buy things from Amazon, and I’ll get pennies for your purchase.

Yes, Ozdachs is an Amazon associate, and over a year period I probably earn $100 or so in commissions.  Obviously, I am not seriously flogging Amazon, nor am I really depending on its revenue to feed the dogs.  I signed up because I wanted to suggest books and related items, and the program was a good way to share my recommendations.

My minimal involvement as an Amazon associate aside, the reinstatement of California associates does raise two important issues.

  • Issue #1 – the relative fairness of having Internet companies deliver goods tax free when local stores have to pay taxes.  This is a political/moral question which I’m happy to talk about. Personally, I support local stores and am willing to pay up about 15% more for items from them.  I think that should be enough, since the issue of 8.5% sales tax is balanced by the cost of one-off shipping which online retailers have to deal with.  Frankly, I buy online because of selection and convenience more than pure price.  But, we can discuss about this point if you disagree.
  • Issue #2 – if you own a web site, why aren’t you an Amazon associate?  Especially if you are a non-profit, why not have a recommended reading page that your members and friends can visit and see your latest reading tips.

The Amazon associate program is free.  Applying for the account and setting up commission transfers to your bank takes, what, an hour?

Once you set up your account, you can post small, tasteful suggestions that people click through to Amazon in general or you can link to a specific book or product. (Amazon also provides tools for you to create category pages and other banners, if you’re really going into eCommerce, but that’s a different type of web site than most of my customers have.)

Your Amazon recommendations are actually helpful to your web visitors.  Suggestion of quality resources is good web content!

Plus, you’ll earn some money.  Even though it’s not a lot, even $100 a year is better than $0.  And, if your web site is popular, and your Amazon suggestions compelling, you can earn considerably more.  Again, non-profits whose web site visitors want to support the cause can make noticeable commissions as supporters decide to buy from your links, knowing that they’re helping you.

Deal with the 2 Issues

Let’s chat about whether governments should continue to allow Internet sites to sell without collecting sales taxes.  At the same time, if you’re a web master, think about what books and goods you can honestly recommend, and sign up with Amazon to buy kibble for your dogs.

 

By |2011-10-07T09:54:26-07:00October 7th, 2011|Tips and Resources|1 Comment

4 Reasons Why I am Not Using Google+

Google+ logoA little over a month ago Google launched its latest competition to Facebook, Google+. Millions of users, including me, have signed up for this public trial.

But after poking around Google+ for a few days, I don’t visit it very often. Here’s why:

  1. I am bumping against the time ceiling for social media.  Frankly, Facebook is enough. Google+ has no compelling features that make me want to switch. I don’t have time in my real-world-focused life to play in a second-tier social cloud that Google+ offers.
  2. Google+ is missing hooks for business and organizations. Even if I decided to use Google+ for my personal life, I’d have to use Facebook anyway in order to do work for my business and its clients.
    Google promises that they’ll include their version of fan pages in the future, but right now my clients have no way to participate in Google+.
  3. Google’s generic Terms of Service for all of their products includes their right to perpetually use whatever you post (words, pictures, etc.) to promote that Google’s product.  Using my stuff might be okay if I am a business using AdWords.  Sure!  Promote my business along with AdWords. But,  I don’t want my great vacation photos to appear in Google’s ads for itself.  Ditto for any essays or comments I write.  (My blog post on this worry.)
  4. Google has a history of deleting accounts without warning or recourse. This man’s Google account was suspended after 7 years.  Two weekends ago Google was on the top of blogs for systematically deleting “a striking number”  of  Google+ accounts and providing no customer support.  (And, we all know that is impossible to contact Google.  They may contact YOU, but it’s a one-way system.So, basically, I am not ready to trust Google with things I write or create and may want to see again.)

Google can solve my concerns over time.  More features and a policy change or two will be enough.  But, until then, I’ll keep blogging here for business and on my personal blog. And,  I’ll spend time on Facebook who has already capitulated in the content ownership and privacy areas.

By |2011-08-03T12:36:29-07:00August 3rd, 2011|Tips and Resources|0 Comments
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